Panache Privee
A Precious Memory
Now in its 25th year, the Alzheimer's Association hosts a special night at The Waldorf.

At the 2004 gala, left to right: Princess Yasmin Aga Khan, Eunice Shriver, Maria Shriver.

Donna Dixon Aykroyd, Susan Hess; Somers Farkas and Joanne De Guardiola.

From the 1920s through the 1960s, the legendary Stork Club was the nightspot of choice for a dazzling array of stars and scene-makers from Vanderbilts and Astors to Bogey and Bacall. One of its most enchanting regulars was Rita Hayworth, the epitome of glamour and style whose enduring legacy will breathe life into that storied club once more. On Tuesday, November 1, the grand ballroom of The Waldorf-Astoria will magically transform into a modern Stork Club for the 2005 Alzheimer's Association Rita Hayworth Gala, raising funds and awareness for the disease she suffered for many years before her death in 1987.

Hayworth's daughter, Princess Yasmin Aga Khan, established the gala in memory of her mother, and the evening is one of New York's most anticipated and successful fundraising events. In 2004, the gala raised more than $1.6 million for Alzheimer's research; and, over its 20-year history, it has provided $40 million to crush the disease.

“For me, talking with other people who have had Alzheimer's in their family was wonderful because it gave me a feeling of not being alone,” said Princess Yasmin, who serves as general chair. “The Alzheimer's Association became my family. I adopted them and they adopted me.”

The Association is the first and largest voluntary health organization dedicated to finding prevention methods, treatments and an eventual cure for Alzheimer's. The 25-year-old not-for-profit association offers support and consultation services and influences policy change, serving as a respected source for reliable information on the disease and treatments. Most importantly, it funds vital research into early detection, aggressive treatment and a potential cure for this progressive brain disorder that gradually destroys a person's memory and ability to learn, reason and communicate.

Funds from the 2004 gala brought research gains in prevention, better measures of experimental drugs' effects and enhanced care and support for those living with the disease. With the progress made over the past 15 years, Alzheimer's experts anticipate major breakthroughs in prevention and treatment in the next decade.

The Alzheimer's Association estimates 4.5 million Americans have the disease, a staggering figure that has more than doubled since 1980. Sadly, that number is expected to grow: Researchers believe the number could reach 11.3 to 16 million by 2050.

People with Alzheimer's usually live 8 to 20 years after the onset of symptoms and many require full-time care, medications and treatments that aren't always covered by insurance or Medicare. More than half of those with the disease live at home, depending on family and friends for care.

Since 1980, fundraisers like the New York gala have helped the Association invest more than $185 million in Alzheimer's research.

And the gala is one way to help. In keeping with the “Meet Me at the Stork Club” theme, this year's lavish black-tie event features a performance by singer Natalie Cole, as well as a cocktail reception and silent auction followed by dinner and dancing. Gala chair Somers Farkas, sponsor chair Muffie Potter Aston and auction chairs Donna Dixon Aykroyd, Claudia Cohen and Susan Hess join a host of dedicated volunteers in bringing together the event, which will honor fur designer Dennis Basso and Robert H. Benmosche, chairman and CEO of MetLife.

“I am honored to chair the Rita Hayworth Gala and raise money to help find a cure for this dreaded disease,” Farkas said. “The ladies on the Steering Committee are extraordinarily dedicated and passionate. With their help, I know this year's dinner will be as successful as prior dinners have been.”
MEREDITH GUINNESS
Photo credit:
Patrick McMullan
E-mail This  Email    Share This  Share   
KEEP GIVING
Splurge Without Guilt
BREAST CANCER
Think Pink

NANCY CORZINE
Hope Through Drugs

TÉA LEONI
Story of a Necklace

PRINCESS GRACE
A Graceful Tribute

KIPS BAY
They do it all
for the kids
ST. GEORGE'S SOCIETY
Knights in Shining Armor
>>MORE GIVING BACK